We build websites, and design your branding and marketing elements to help grow your business.


We help business owners by developing functional design elements like websites, brand identity and marketing collateral.  From logo design, stationery, brochures, billboards and vehicle branding to WordPress websites – and everything in between – everything we create is with an understanding of how these elements fit into the bigger picture.

We take time to understand your goals, your business, its marketing channels, and where it is positioned in the competitive landscape.  We have various, specific skills and talent, but we also bring diverse business and life experience to every project we work on.  We work hard and we love what we do, it’s different every day!

Potion Design Studio is based in California, but was born in 2001 at a coffee shop in South Africa – a crazy place but the coffee is awesome and the people (like Nelson Mandela, Elon Musk and Charlize Theron) are famous!  What co-founders Denis and Chanel have in common is the passion for things at the intersection of creativity, technology and sustainability.  At Potion Design Studio, we want to help business owners build better businesses through design and technology.

Chanel Collis

Graphic and Web Designer who has worked on big brands – American Express, Apple, BMW, Landrover, British Airways, Danone, Colgate, Harry Potter and more.

Denis Collis

Web Developer and Software Design Engineer currently developing an embedded system, he has worked with tech giants like Hewlett Packard and Silicon Graphics.


“I met Chanel through Hera Labs’ Launch Intensive program in San Diego. I knew I could develop websites for my clients, but when I needed someone that could truly manage a ton of customization, I didn’t hesitate to reach out to Chanel. Building a complex website takes a ton of time, patience and of course revisions. Chanel was there at each step, making suggestions and providing solutions. We are thrilled with the result and look forward to using the site to attract new clients. Thank you again!!”

Meredith C. McConvill
Top Rope Media

Digital + traditional marketing strategies for athletes + outdoor brands

“Chanel was awesome to work with. She was quick, efficient, knew exactly what to do, knew how to ask and answer questions at the level I’m at, kept me updated with what was going on, double-checked her work, and was super responsive. It was easy interacting with her and it has been a great experience. I would recommend her to anyone.”

Karen Dobyns | Miss Awesomeness
OTD, MOT, OTR/L, Pediatric Occupational Therapist, Adjunct Faculty in OTA Program, Grossmont College, San Diego

“Chanel has been and continues to be an integral part of our marketing effort. From website design and management to social media, branding, marketing strategies, brochures, targeted mailing pieces, vehicle wraps, thank you and business cards, her ability to communicate our message both graphically and in copy makes her the complete one stop package for our company’s marketing needs. We would highly recommend her to anyone wanting that personalized boutique experience with their website and print media provider.”

Todd Walling
Principal at Lightworks

Lightworks is a Design/Build company specializing in electrical, light, sound and home technology integration.

“Chanel has been an integral part of getting my business off the ground. Last year I gave her a rough product design idea and she created a beautiful, modern design that I will be selling to my customers. Her expertise in graphic and web design has been unparalleled and I will continue to go to her for our future projects. In addition to her design expertise, she is extremely helpful, patient, and well organized – everything you need in a business partner. I highly recommend her for any web related or design project.”

Steven Willson
Owner – Mammal Pride™

“I was so happy and relieved to find Chanel Collis to construct our NovelNetwork™ website.  We tried three other web developers before learning about Potion, but our site was so complicated that none of them were able to complete the project.  Chanel was the only one that had the technical expertise, the shared vision, and the aesthetics that we needed to create our custom designed website. I would highly recommend Potion and Chanel in particular to build your website project.”

Susan McBeth | Novel Network™
Founder and CEO of NovelNetwork™ and Adventures by the Book®

“Chanel has helped us right from the beginning finding our brand. This included logo, website and collateral design. She has since then designed, created and supported multiple iterations of our website and multiple digital media elements. Potion Design provides a perfect combination of beautiful design and technical execution, as well as infrastructure and security support. This is something that is rare to find from one single place. Denis and Chanel are super helpful, responsive and smart. We would highly recommend Potion Design to anyone looking for high quality support in anything related to digital and print design.”

Anna Collard | Popcorn Training
Managing Director of Popcorn Training – a subsidiary of KnowBe4